How to Design a Lead Magnet Landing Page
In a recent article on Lead Magnets, I made the case for why every service business should be using lead magnets to connect with prospects. (Give it a read if you don’t already know about lead magnets and their benefits). ...
Why Your Service Business Needs a Lead Magnet
Many people who visit your website aren’t quite ready to pick up the phone or schedule an appointment. That’s a cold hard truth, but it doesn’t mean that they aren’t interested in what you do or don’t want to keep ...
No website? No worries, do this first.
Are you just getting your business started, or maybe you’ve been around, but have been getting by with word-of-mouth referrals? If so, you may not have a website, and that’s ok. Ultimately, I do believe that nearly all service-based businesses ...
Want more 5-star reviews? DON’T do this.
A quick story. The other day, I needed to have a window pane replaced. I did a quick google search for window repair, found the first place that had good reviews, and gave them a call. An employee picked up ...
The Importance of Website Policies for your business
SUMMARY Website policies such as Privacy Policies, Cookie Policies and Disclaimers are important! And though it’s rare, inadequate policies can result in fines and legal actions taken against you. What’s more, this is an area of rapid change, with states ...
Accessibility and ADA Compliance: What you Need to know
Did you know that by some estimates, 1 in 6 web users has some kind of impairment that impacts their use of the internet? (source) Put another way, 16% of the people who visit your site may not be able ...
Home Services vs Professional Services: Should you Market Differently?
Successful marketing for home services (roofer, lawn care, HVAC, etc) and professional service businesses (finance, health, consulting, etc) share many similarities, but there are a few key differences that are worth exploring. How are they similar? First, let’s talk about ...
The Importance of Website Policies
SUMMARY Website policies such as Privacy Policies, Cookie Policies and Disclaimers are important! And though it’s rare, inadequate policies can result in fines and legal actions taken against you. What’s more, this is an area of rapid change, with states ...
Web Hosting – The Busy Business Owner’s Guide
SUMMARY Your web host provides a server where your site’s content, code, images, etc., are stored. Broadly speaking, good hosting offers the following: Performance – Your site should be operational and load quickly. Security – Certain measures should be in ...
Set Your Project Up For Success With Website Discovery
At its core, your website is a multi-tool for helping you achieve your business goals. And while you probably have a good idea of what you want to achieve, you might be less sure of how exactly to get there. ...