Define your audience, simplify your life.
Whether you’re a designer or a business owner, defining and understanding your audience (who you’re talking to) will make your decisions easier and more effective. During a recent meeting, a client and I were reviewing photos for their home page. ...
We never forget that it’s your home.
These days, we’re so bombarded by advertising that we tend to tune most of it out. We ignore it, so we don’t go crazy. But now and again something grabs our attention. And if the message is a match to ...
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