Most business websites don’t work. Let’s build you one that does.
“I had a customer who specifically wanted me to give you props on the website. She was so impressed. She said all of the information she needed was right there. Super easy to navigate. It was almost as if I had the job based on the site.”
Owens Ryon
Phoenix Sun Tree Care
(Want your customers saying that? Let’s talk)
The website exists, but the phone doesn’t ring.
You might know something’s off. The site looks dated, or it doesn’t quite reflect how good you actually are at what you do. Maybe you cringe a little when you send someone there. Maybe you’ve been meaning to fix it for two years.
Or maybe you genuinely can’t tell. The site looks fine to you. But fine doesn’t make the phone ring.
That’s the quiet failure. It’s not a broken website, but an invisible one. A site that loads, technically functions, and does almost nothing for the business behind it. Nobody told you it wasn’t working. It just… isn’t.
What a website actually needs to do.
Many business owners think of a website as a one-time task: build it, launch it, move on. Others hand it to an agency and assume the results will follow.
Neither tends to work out. A website isn’t a box you check or a project you delegate entirely. It’s a tool, and like any tool, it only works if someone thought carefully about what it’s for.
Visibility, Trust, and Persuasion
A good website does three things: it gets found by the people who are looking for what you do, it builds trust with the people who visit your site, and it makes the next step obvious so visitors actually do something.
Here’s where it usually breaks down. Sites built by designers often nail the trust piece; they look great, they feel intentional, they reflect the business well. But they’re frequently invisible. No real on-page SEO, no thought given to search.
Sites built by marketing agencies tend to have the opposite problem. They rank. But they’re templated, generic, and interchangeable: stock photos, copy that could belong to any business in the industry, no soul. The visibility box gets checked; the trust box gets ignored.
Good web design threads that needle. A site that’s compelling enough to earn trust and built carefully enough to get found. These aren’t competing goals, they just require someone who takes both seriously.
How I work differently.
Questions first.
It all starts with questions. Before any design decisions get made, I want to understand your business. Who are your ideal customers? What makes you different? What objections come up in the sales conversations? What do you wish people understood before they called? Too many designers skip this part. It’s why most websites sound interchangeable.
Writing and design shape each other from the start.
From there, writing and design develop together. Copy isn’t an afterthought, and it’s not placeholder text to be swapped in later; it has a seat at the table from the beginning. The messaging and the visuals take shape at the same time, which is why they tend to feel like they belong together.
Too many websites feature only what the business wants to say. We include that, of course; but we also include what the customer needs to hear to say yes.
Your site is built to fit the bigger picture.
The site also doesn’t get built in a vacuum. It’s part of an ecosystem which includes your Google Business Profile, reviews, citations, and backlinks.
Your website is the foundation; everything else builds on top of it. I design with all of it in mind, which means the site is ready to work from day one, not retrofitted for search after the fact.
Fast, accessible, and built to grow with your business.
On the craft side: every site I build is fast, mobile-optimized, and follows accessibility best practices.
Fast sites convert better. Accessible sites reach more people and reduce legal exposure that’s increasingly real for small businesses.
Reference: Wordpress Site Speed Fundamentals Reference: Accessibility and Your Business
No off-the-shelf templates. Everything is specific to you.
I don’t use off-the-shelf templates. Layouts are built from experience (patterns that work), but everything else is specific to you: your color palette, your typography, your imagery, your copy. The structure might be familiar, but the site won’t be.
The structure might be familiar. The site won’t be.
What to Expect
Building a website doesn’t have to feel like a black box. Here’s how the process works, from first conversation to launch day and beyond.
Discovery — Every project starts with a conversation.
We’ll talk through what you’re trying to achieve, get a feel for whether we’re a good fit, and I’ll follow up with a rough ballpark on price and timeline. From there, a paid discovery session ($600, credited toward your project) goes deeper into your goals, your customers, your competitive landscape, what success actually looks like. That’s what the proposal is built on. Learn more about discovery →
Kickoff — Once we’re aligned on scope and you’re ready to move forward…
We start gathering what we need, including photos, logos, branding, and anything else that tells your story. I’ll interview you about your services, your customers, and what makes your business worth choosing. That interview becomes the foundation for your site’s content.
Design — I’ll design mockups of key pages for your review…
Typically the homepage and one or two internal pages. You’ll give feedback, we’ll refine, and nothing moves forward until you’re happy with the direction.
Development — Once design is approved, the site gets built.
You’ll review the full build before anything goes live. Same deal: feedback, refinement, and your sign-off before we proceed.
Launch — Before launch, the site goes through a full round of testing.
After it’s live, it goes through another. Once everything checks out and the final balance is settled, your site goes live on your domain.
Aftercare — For 30 days after launch, small revisions and bug fixes are on me.
After that, most clients move onto a hosting and maintenance plan which includes daily backups, software updates, security monitoring, fast load times, and unlimited email support, starting at $65/month. Prefer to manage the site yourself? I’ll give you everything you need to do that too.
Featured Work
Revitalign Wellness
Dr. Gurbacki spent 18 months with another agency. Even after a year and half, her traffic was flat and leads were thin. We rebuilt the site from scratch with new strategy, new copy, new structure and design.
Impressions and clicks have climbed steadily after launch. Some of that is the ongoing SEO work. But a meaningful share came from the rebuild itself: better content and structure, clearer copy, and cleaner internal links.
Good web design and good SEO overlap more than many people realize.
Who is this for?
The clients I do my best work with are local service businesses: doctors, chiropractors, lawyers, contractors, arborists, physical therapists who have a real story and are ready to invest in getting their online presence right. They want a partner who knows their business, not a vendor who disappears after launch. And they understand that a good website is a starting point, not a finish line.
It’s probably not the right fit if you need something done in two weeks, you’re looking for the lowest-cost option, or you want a completely hands-off process. Good work requires some of your time and input. I make that as painless as possible, but I can’t do it entirely without you.
Good Fit
✓ You serve local customers
✓ You’re ready to invest in doing it right
✓ You want one person who knows your business
✓ You respond promptly when leads come in
✓ You provide genuinely good service
Probably Not a Fit
✗ You need it done yesterday
✗ You’re looking for the cheapest option
✗ You run an e-commerce or online-only business
✗ You want to hand it off and never think about it again
Pricing
Most websites I build run between $5,500 and $8,000. That includes discovery. Simpler projects land toward the lower end; more complex businesses with more to say land toward the higher end. We’ll talk through scope before anything is committed.
A few other costs to know about
So there are no surprises later, here’s what typically comes up outside the project cost:
- Domain name — typically around $20/year but can be much higher.
- Hosting and maintenance — I offer plans starting at $65/month. Nearly all my clients go this route; it keeps the site fast, secure, and maintained without you having to think about it. Explore hosting and maintenance plans
- Professional email — around $2–6/month for something like hello@yourbusiness.com
- Premium software — the first year is included in your project cost. After that, roughly $300/year, or nothing extra if you’re on a hosting and maintenance plan.
Ready to build a website that works?
If you’ve read this far, you already have a sense of whether this is the right fit. The next step is a friendly conversation. 30 minutes is usually long enough to see if we might be good fit, and determine the next best steps.
Not quite ready to talk?
Here are two other options:
Local SEO Audit ($199) → A thorough look at your website, your search visibility, and your reviews; with a clear, prioritized action plan. The $199 credits toward any project or retainer if we move forward together.
Free Website Review → Send me your website and I’ll record a short video with the two or three things most holding you back online. No obligation.