In a recent article on Lead Magnets, I made the case for why every service business should be using lead magnets to connect with prospects. (Give it a read if you don’t already know about lead magnets and their benefits). In this article, I’m going to help you design a lead magnet landing page that … Read more
Many people who visit your website aren’t quite ready to pick up the phone or schedule an appointment. That’s a cold hard truth, but it doesn’t mean that they aren’t interested in what you do or don’t want to keep in touch with you. So instead of losing that visitor (likely forever), why not give … Read more
Are you just getting your business started, or maybe you’ve been around, but have been getting by with word-of-mouth referrals? If so, you may not have a website, and that’s ok. Ultimately, I do believe that nearly all service-based businesses will benefit from having a professional, well-designed website, but there is something you can do … Read more
A quick story. The other day, I needed to have a window pane replaced. I did a quick google search for window repair, found the first place that had good reviews, and gave them a call. An employee picked up the phone and asked if I minded holding for a moment. Sure, no problem. A … Read more
SUMMARY Website policies such as Privacy Policies, Cookie Policies and Disclaimers are important! And though it’s rare, inadequate policies can result in fines and legal actions taken against you. What’s more, this is an area of rapid change, with states and countries adding or modifying disclosure requirements regularly. MY RECOMMENDATIONS Hire a Lawyer – Hiring … Read more
Did you know that by some estimates, 1 in 6 web users has some kind of impairment that impacts their use of the internet? (source) Put another way, 16% of the people who visit your site may not be able to engage with your content because of a disability. And if they can’t engage with … Read more
Successful marketing for home services (roofer, lawn care, HVAC, etc) and professional service businesses (finance, health, consulting, etc) share many similarities, but there are a few key differences that are worth exploring. How are they similar? First, let’s talk about how the two types of business are similar. Both types need to show up where … Read more
SUMMARY Website policies such as Privacy Policies, Cookie Policies and Disclaimers are important! And though it’s rare, inadequate policies can result in fines and legal actions taken against you. What’s more, this is an area of rapid change, with states and countries adding or modifying disclosure requirements regularly. MY RECOMMENDATIONS Hire a Lawyer – Hiring … Read more
SUMMARY Your web host provides a server where your site’s content, code, images, etc., are stored. Broadly speaking, good hosting offers the following: Performance – Your site should be operational and load quickly. Security – Certain measures should be in place to protect your site. Support – Your host should be there to help if … Read more
At its core, your website is a multi-tool for helping you achieve your business goals. And while you probably have a good idea of what you want to achieve, you might be less sure of how exactly to get there. Much like embarking on a real-world expedition, we need to clarify some important things before … Read more
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