STRATEGY, DESIGN + BUILD, EMAIL MARKETING, E-COMMERCE
Kelly Barrett is an experienced tax consultant with special knowledge around crypto currencies.
She already had a website geared toward crypto education, but its value proposition was vague and the target market poorly defined.
We decided to turn her online lecture material into a series of ebooks geared specifically for tax professionals.
This market is motivated and needs a product that they can refer to quickly as needed.
Our work included:
- Positioning and web strategy.
- Design and build of a custom e-commerce site.
- Ebook cover design.
- Photo editing and curation.
- Email marketing integration.