How To Build a MailChimp<br>Landing Page that Converts

What if there was a way to add a landing page to your site without any extra costs or sacrifices in load time? You can, and I’ll show you how. I’ll also share some simple changes we made to our call-to-action. These improvements increased the click-through rate and conversions. Read the full article on

Do you trust a color picker?

I’VE THEMED websites by orchestrating color combinations, proportional palettes, type selection, symbols, etc. And I’ve written various articles on theming for blogs and forums. Color selection is sometimes frustrating. Using machine *helpers* can mislead us to make bad choices. No one is an expert on color. They just have a method. And what’s appropriate color […]

Why and How This Site was Built

Take a peak behind the curtain and learn the why and how this site was built. I’ll share some of the thoughts behind my decisions and a bit about the technical details of the site.